A Brief History of Parody Advertisements Essay - 895 Words

In society parody advertisement is commonly used to draw attention to common issues in society that are normally overlooked. The first type of parody advertisements were caricatures. In history caricatures were used to prove a point in politics. Today most parody advertisements express views on alcohol, drugs, and other common issues that people struggle with to â€Å"fit-in† with society. A few examples of parody advertisements are Absolute on Ice, Barcode Escape, and Feed Me Spoof. These parody advertisements deal with issues such as: drinking and driving, underage drinking, money controlling society, the thrifting movement, and anorexia nervosa. These are common issues that have been around for years but in recent years they have become a†¦show more content†¦This is a good advertisement to show how trapped people are behind material objects. People label each other behind what they can and can not afford. Certain people allow money to control their life never real izing that they are imprisoned by the very thing they thought they could not live without. This advertisement can be considered a visual for the saying â€Å"the best things in life are free.† If a person spends their life worrying about material things then they have spent their life imprisoned by the barcode. Barcode Escape can also be used to advertise how the lower and middle class society operates today. The people who can not afford name brand items are finding a way to get the same looks at cheaper prices. Therefore you can say that they are breaking free of the barcode. They are breaking free from spending a lump sum of money on one item and they saving by buying less expensive things. Thrift store shopping has become a big hit among the middle class and this advertisement can be a symbol of the thrifting movement. Parody advertisement Feed Me Spoof deals with the most common issues among girls today, the urge to be super model thin. The advertisement depicts model Kate Moss looking unhealthy with the words â€Å"Feed Me† next to her head. Moss’s face looks sunk in and her body seems to be very fragile. Nothing about this picture screams glamorous, which modelsShow MoreRelatedCoca Cola s Anti Obesity Advertisement1307 Words   |  6 Pagessomehow. However, even though so much evidence against any health benefits of Coca Cola have come out, the company really should not be marketing to the point where the advertisement is on the border of being propaganda versus persuasion. 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